Using Big Data to Forecast Competitor Pricing

Vehicle Rental Market Case Study

The vehicle rental market is highly competitive. Customers use websites like Expedia and Orbitz to price-shop and this forces operators to track and implement competitor-driven price adjustments. Operators change their prices based on demand, inventory supply, marketing promotions and more.

Our client wanted to do more than follow the competition. It needed to build a robust competitor-price forecast to help it make well-informed pricing decisions.

Our work entailed:

  • Building the competitor-price forecasting solution
  • Implementing a cloud-based, big data analytics platform
  • Identifying the most appropriate raw data

Download our case study to see the results and understand how a big data analytics platform and price forecasting can benefit your organization.